Value 360 Communications has been appointed by Germany based PR agency Achtung! to drive the India PR mandate for the Lufthansa Group.
Under the mandate, Value 360 Communications will plan, manage, and support all PR-related activities for the Lufthansa Group airlines – including Lufthansa, Austrian Airlines, SWISS, Eurowings, and Brussels Airlines – in India as part of a global agency network created and managed by Achtung!.
Achtung! won a multi-stage pitch and is now responsible for planning and supporting PR activities in 41 countries outside Lufthansa’s home markets of Germany, Belgium, Austria, and Switzerland. The communications agency, which has 160 employees in Hamburg and Munich, assumed the brand mandate on January 1, 2019, and has created its own international network over the agency pool, The Network One, comprising more than 1,000 owner-operated agencies worldwide.
The global agency network created by Achtung! comprises partner agencies in 41 countries, handpicked according to the criteria developed by Lufthansa and Achtung! with the London headquarters of The Network One. The result is a customized, high-performance network globally unique in its composition. The network and its processes are individually arranged.
Value 360 Communications has been chosen on the back of its extensive experience in the larger aviation, travel and hospitality industry, as well as its robust media network and a proven track record of consistently providing customized, high-impact communications solutions to its clients. Prior to the Lufthansa Group, the agency has successfully led the brand mandate for Goibibo, TUI India, Cleartrip, Tirun Travel to name a few
Speaking on the mandate, Kunal Kishore, Founder and Director – Value 360 Communications, said, “We own the stories that we tell for our clients, which is why we are the preferred communications partner for brands across the business spectrum, be it emerging start-ups or domain-leading global organizations. We are proud to have secured the PR mandate for the Lufthansa Group in India, and are looking forward to collaborating with the global agency network to deliver justified value and tangible results that meet and exceed brand expectations.”