The 5-day long Symphony Cool Mobile Bus Stops campaign in Hyderabad to increase user traction for the brand.
The company’s intent is to give the users of Hyderabad an experience of Symphony coolness in the peak of heat season so that there is an awareness of accessible and quality air cooling solutions. Commuters during these days will be able to step in the Symphony bus to experience coolness while they wait for their bus.
Symphony brings to Hyderabad, the Coolest Bus-stop ever from 14th May to 18th May, which is cooled with the efficient Symphony air coolers. In this 5 day activity, the Symphony bus installed with coolers are deployed at 6 prominent routes of Abids, Panjagutta, KPHB, LB Nagar and RP Road near Patny Circle.
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The Symphony brand that stands for innovation has created the unique and exciting Symphony Mobile cool bus stops campaign to establish their prowess in bringing comfort and cooling in all environments. The consumers can hop into the bus to get some fresh, cool air instead of standing in the scorching heat. To make the experience more enjoyable Symphony has arranged onboard entertainment for the commuters inside the bus itself. Hyderabad as a significant market for the brand is anticipated to have the highest brand recall with the impactful messaging through the campaign being showcased to a diverse category of users.
Symphony’s President Sales & Marketing, Rajesh Mishra says, “Symphony is a cool, innovative brand which aims to provide superior user experience and comfort to the largest set of commuters thereby creating awareness of the fine quality and range of offerings it has. We anticipate high user traction for the brand in Symphony in Hyderabad which has always been a key market for us.”