Age-old brand, Amul has come on board as the principal sponsor of the Afghanistan cricket team in the upcoming ICC Cricket World Cup hosted by England and Wales.
Apart from the 20 brands that have joined hands with the ICC World Cup as commercial partners, Amul recently announced it’s association as sponsors for the Afghanistan Cricket Team. The logo of brand AMUL will appear on the leading arm of Afghanistan team playing jerseys as well as on the training kits throughout the World Cup from May 30 to July 14, 2019.
According to InsideSport, Amul and KentRO (who has gone on board with the Sri Lankan cricket team) mark the first occasion for an Indian corporate to have an endorsement deal with an overseas team on the big stage of the ICC World Cup.
“We are excited about being associated with Afghanistan Cricket for the first time and Amul is hopeful that this team, rated as the fastest growing team in International cricket, will deliver outstanding performance in the World Cup” GCMMF Managing Director Dr. RS Sodhi said.
“Amul and Afghanistan share an old association. Khan Abdul Ghaffar Khan, popularly known as Frontier Gandhi had visited Amul in 1969 and had met Dr. V Kurien and studied the activities of our dairy cooperative.” Subsequently, several delegations of women milk producers from Afghanistan have visited Amul. Amul is a strong model of rural upliftment and women empowerment which has been recognised by the people of Afghanistan. Amul is also exporting its milk powders and baby food to Afghanistan since last 2 decades.
Mr. Asadullah Khan, CEO of Afghanistan Cricket Board said “This is a big moment for Afghanistan cricket and we are extremely happy that Amul will sponsor us for the World Cup. This is the first time we will play in the World Cup as a full member and the preparations are good. We hope to do well”.
The ODI tournament sees Afghanistan team with a very good preparation heading to England with a number of key in form players fresh from IPL.