HOWL bags Baggit India’s UI/UX mandate for their new e-commerce site


HOWL will be responsible for creating a seamless user interface for enabling it to become a leader in the e-commerce space within the handbags category.

Retail-driven, Baggit is now looking to conquer digital platforms. Speaking on the occasion, Atul Garg, Head of Marketing, E-commerce & Visual Merchandising at Baggit, said, “Baggit being a leader in the Handbags space in India has always been about delivering a customer-centric first experience. With a large part of audiences now shopping online it was important we chose an agency who really understood the omnichannel commerce as a subject with E-commerce being its core competency. We are delighted to onboard HOWL to create a superior & world class E-commerce experience. They have the right understanding of how to marry real-world business objectives with a superior brand experience user interface. With HOWL’s forward-thinking capabilities, we are confident that we’ll be able to position the brand in a more meaningful way that allows us to establish a stronger connection with the younger and newer potential audience.”

Also Read: HOWL bags digital mandate of Aquatein

Tufayl Merchant, Co-Founder and at HOWL, said, “Baggit has been among the leaders in the women handbag space across every offline channel possible, be it MBOs, EBOs, Shop in Shop formats among many others. With the growing consumption of fast fashion online, it was important that Baggit creates an online experience which not only reflects its superior offline store experience but also creates something that’s pathbreaking for its relatively newer audience, that’s online. Also being a legacy brand, it’s important to bring to life the value system of the founder and creator, Nina Lekhi which stems from the idea of being quirky.”

HOWL, is currently headquartered in Mumbai and has offices in New Delhi and Bengaluru and manages clients such as Digibank by DBS, HRX, High Street Phoenix & Palladium and Floh Tampons to name a few.



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