GroupM Motivator wins Safari Bags media mandate

GroupM motivator

GroupM Motivator has won the complete media mandate for Safari Bags. The account will be handled by the agency’s Mumbai office and the scope entails both offline and digital media strategy, planning and buying.

Speaking on the win, Mausumi Kar, Managing Director, Motivator said “We are excited about working on a challenging brand like Safari, which is building excitement in a competitive category. Our essence is one of questioning status quo to arrive at differential routes to success’ which matches perfectly with Safari’s credo. We look forward to the journey of making Safari Bags synonymous to travel.”

Also Read: HOWL bags Baggit India’s UI/UX mandate for their new e-commerce site

Pushkar Jain, Chief Marketing Officer, Safari Bags said “We are extremely excited to partner with Group M Motivator on our journey to establish Safari as one of the country’s foremost travel brand. We are beginning with a thematic campaign on Safari backpacks, one that taps directly into our consumer’s love for travel and inspires them to make every journey a Safari.”

With over 60 clients across various sectors, Motivator’s current client base includes Honor, Huawei, Redington and Ingram, Himalaya Wellness, and Essilor among others.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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