Cannes Lions 2019: TWBA India won a bronze each in the Print & Publishing category and the Health & Wellness category on Day 1.
TWBA India won two bronze for their work, ‘One Mindful Mind’ at Cannes Lions 2019. The two bronze were awarded in the Print & Publishing and the Health & Wellness category at Day 1 of the awards. The campaign ‘One Mindful Mind’ was created by the Mumbai based agency for NeuroGen Brain and Spine Institute.
As a part of the campaign, the agency had created an interactive toolkit in collaboration with the brand. The print toolkit was created with an intent to enable parents to act as counsellors to their kids. It also led to a conversation about anxiety and mental health issues among children and how parents can help them through it.
So far, TWBA is the only Indian creative agency to have won a Cannes Lions in 2019. The Cannes Lions is a five-day international festival of creativity that commenced on June 17.