APIS India has awarded its media mandate to dentsu X India from the house of Dentsu Aegis Network.
APIS India started it’s Indian Consumer Business 36 months ago, and now has an estimate of 2.4 lakh retail coverage across India.
Speaking on the association, Pankaj Mishra, CEO, APIS India Said, “The dentsu X team has impressed us with their consumer and market insights, their appreciation of consumer connect and driving experiences. We are very happy to announce our association with dentsu X.”
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Commenting on the appointment, Divya Karani, CEO, dentsu X said, “This is a testimony to the value dentsu X brings to the business. When clients who have experienced our work, reach out to award us new business, it is very gratifying. In a year when we have clinched large new business wins, awards & accolades from the industry, this is the cherry on the cake.”