Syska LED has launched its latest advertising campaign starring Bollywood celebrity Irrfan Khan. The advertisement is currently aired across TV channels and will also be aired on movie screens across the country.
This campaign seeks to highlight Syska’s move of introducing LED lighting in the Indian market few years ago.
Posted by SYSKA LED on Monday, 27 May 2019
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Commenting on the launch of the new TVC, Amit Sethiya, Chief Marketing Officer, SYSKA Group said, “Our latest TVC has been conceptualized keeping in mind Syska’s technology leadership in the LED lighting segment. Through our brand ambassador Irrfan Khan, we are trying to reinforce the message of Syska having the first-mover advantage in the LED lighting category. Additionally, we are driving home the message about how Syska as a brand is enabling consumers to shift from traditional CFL bulbs and embrace LEDs.”
Commenting on new campaign, Rahul Gupta, Chief Creative Officer, IBD India Pvt. Ltd. said, “Irrfan has been Syska’s brand ambassador and voice of the company since its inception. His honest-to-goodness persona and matter-of-fact demeanor are qualities that resonate with Syska’s own belief of offering genuine high-quality products which are reliable and affordable.”
The company recently sponsored leading stand-up comedy shows such as Sony TV’s The Kapil Sharma Show, Zee Marathi’s ‘Chala Hawa Yeu Dya’ and Star Vijay’s ‘Kalakka Povathu Yaaru’.
The group is also expanding and introducing new and innovative products under its LED lights, smart home devices, personal care appliances and mobile accessories segment. In July 2018, Syska diversified into a new category by entering the wires and cables business and roped in Amitabh Bachchan as the brand ambassador.