BARC Week 27 Top Brands & Advertisers: HUL & Dettol Liquid Soaps in lead

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BARC India has rolled out Week 27’s data and Reckitt Benckiser India Ltd’s brands have acquired majority of the spots in the top 10 brands list.

Reckitt Benckiser India Ltd has landed the second position with 101766 insertions in the top 10 advertisers list. The group’s brands that include Dettol Liquid Soap ranked first with 12094 insertions, Harpic 10/10 is second with 10194 insertions, Harpic Bathroom Cleaner is fourth with 9549 insertions, Harpic is sixth with 9240 insertions and Dettol Toilet Soaps is seventh with 8955 insertions in the top 10 brands list.

Amazon Online India Pvt Ltd bags the fourth rank with 26910 insertions in top 10 advertisers list and it’s brands Amazon Prime Video and Amazon.in ranked eigth and ninth with 8766 & 8536 insertions, respectively.

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Colgate-Palmolive India Ltd. bagged the sixth rank with 22878 insertions in the top 10 advertisers list and it’s brand Colgate Dental Cream ranked fifth with 9517 insertions.

Wipro Ltd bagged the eigth spot with 18497 insertions in the advertisers list and it’s brand Santoor Sandal & Turemeric ranked third with 9915 insertions. Other brand that made it to the list was Trivago(Rank 10) with 8339 insertions.

Hindustan Lever Ltd emerged at the top with rank one and 160125 insertions in the top ten advertisers list. Cadburys India Ltd ranks third with 27587 insertions, Brooke Bond Lipton India Ltd. ranks fifth with 24528 insertions, ITC Ltd. ranks seventh with 22766 insertions, Marico Ltd. ranks ninth with 14813 insertions and Godrej Consumer Products Ltd ranks tenth with 14481 insertions.

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