BARC Data: HUL leads in Top Advertiser & Amazon Prime Video leads in Top Brands

BARC-week-28- Brands and Advertisers

BARC India rolled out Week 28 data and Reckitt Benckiser India Ltd’s and Hindustan Unilever’s brands acquired majority spots in the top 10 brands list.

Hindustan Unilever bagged the first spot in this week as well, with 181978 insertions according to the BARC data for Week 28. The Group’s brands which include Clinic Plus Shampoo acquired the 8th position with 9436 insertions and Surf Excel Easy Wash ranked 9th in the top 10 brands list.

BARC week 28 brands and advertisers- 1

Reckitt Benckiser (India) Limited, emerged in the second position with 93694 insertions in the top 10 advertisers list. It’s brands Dettol liquid soap bagged the fourth position with 11393 insertions, Harpic Bathroom Cleaner ranked sixth with 10452 insertions and Harpic 10/10 with 9699 insertions in the seventh position and Dettol toilet soaps occupied the tenth position in the top 10 list of brands.

BARC week 28 brand and advertisers- 2

Also read: BARC Week 27 Top Brands & Advertisers: HUL & Dettol Liquid Soaps in lead

Colgate Palmolive India Ltd.bagged the seventh position with 28926 insertions and its’ brand Colgate Dental cream occupied the second position in the brands’ category with 11896 insertions.

Amazon Online India Pvt.Ltd ranked in the eighth position with 27624 in the top 10 advertisers list whereas its brand Amazon Prime Video bagged the first spot in the top 10 brands list.

Wipro Ltd. went down to the tenth rank in the advertisers’ list and its brand Santoor Sandal and Turmeric managed to be in the 5th position in the brands’ list.



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