Dadu’s appoints Konnections as their Strategic Communication Partner


Dadu’s South India’s leading brand of sweets and confectionary has appointed Konnections as their Strategic Communication partner post a multi-agency pitch process.

Apart from existing business, Dadu’s as a brand will be actively concentrating to expand in the hospitality business and plans to introduce new concept restaurants in the near future. The consultancy has been given the mandate to manage public relations and external communication activities for Dadu’s and work towards creating a more holistic image for the brand. With this association, Dadu’s looks forward to strengthening their reputation and establish its position as one of the leading players in the F&B industry.

Also read: Discovery India restructures the organization to intensify focus on key strategic areas

Rajesh Dadu, Owner of Dadu’s, said, “We were looking for an integrated consultancy that could support our communication requirements. We identified Konnections as our partners as they hold strong credentials and are known for their expertise in handling cross-industry clients. We are confident about their ability to execute strategic communications plans that will align with our business objectives. ”

Mukta Kumar, Director Communications, Konnections, said, “It is a great opportunity for Konnections to be associated with Dadu’s which has been a household name of hand-crafted, traditional Indian sweets and confectionery in South India. With our proven expertise in handling hospitality business and our focus on client relationships, we are confident that we will support and strengthen Dadu’s expansion strategy and brand journey in future”



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