Netflix leads the way in digital advertising, ecommerce goes strong: TAM AdEx Data

With 5% insertion between January and March 2019, Netflix becomes the top brand in digital advertising, according to the data released by TAM Media.

TAM AdEx has released data for top brands, advertisers, groups and super categories in digital advertising for the first three months of 2019. Among the brands, Netflix is followed by Redbus (4% insertions), Amazon India (4%), Wonderkids (3%), Furlenco (3%) and Kinder Joy (2%).

The leading super category in digital advertising appears to be Services (47% insertions), followed by Education (12%), Banking/Finance/Investment (7%), Auto (5%) and Food & Beverages (3%). This is interesting for it reflects that ecommerce is advertising heavily in the digital space.

Further, among the ecommerce companies, Media/Entertainment/Social Media is leading the way at 9% insertions. This is followed by Online Shopping ecommerce brands (9%) and Travel & Tourism ecommerce brands (5%). The two other product groups include Properties/Real Estates (3%) and Edu-Play Schools (3%).

Interesting numbers can also be seen among the Banking/Finance/Investment category where Insurance-Life is topping the charts with 20% insertions. This is followed by Mutual Funds at 13%, Insurance-General (11%), Financial Institutions – Corporate (11%) and Insurance General-Automobile (8%).

Among the product groups in Education, which is the second-biggest advertiser super category, Play Schools are the top advertisers at 26% insertions, followed by Ecommerce Education (17%), Vocational Training Institute (14%), Management Institute and B-Schools (12%) and Multiple Courses (11%).

TAM is a joint venture between Nielsen (India) Pvt Ltd & Kantar Market Research. TAM monitors and analyzes Advertising Expenditure of Television, Print & Radio through its division AdEx India.



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