BARC shared its Week 29 data for the top brands and advertisers. HUL occupied the first spot in advertisers with Reckitt Benckiser’s brands like Lizol, dominating the majority of top spots in the brands’ list.
Hindustan Unilever maintained its’ first spot from the previous week, with 167951 insertions as per the BARC data of the top 10 Advertisers list in Week 29.
Reckitt Benckiser (India) Limited emerged in the second position in Week 29, as well, with 120376 insertions. Its brands dominated the majority of spots in the list with Lizol occupying the number one position having 14631 insertions. It was followed by Dettol liquid soap acquiring the second spot with 12430 insertions, Dettol Toilet soaps in the fifth position with 10615 insertions, Dettol antiseptic liquid with 10080 insertions and Vanish Oxi Action with 8497 insertions.
The third position in the advertisers’ list was again acquired by ITC Ltd. with 48085 insertions. It was further followed by Godrej Consumer Products Ltd. with 39761 insertions in the fourth spot. Proctor and Gamble slipped to the fifth position with 39290 insertions.
Colgate-Palmolive India Ltd. bagged the eighth spot with 27203 insertions. It’s brand Colgate dental cream occupied the third position in the list of brands with 11296 insertions.
Amazon Online India Pvt.Ltd. occupied the tenth spot in the advertisers’ list with 21136 insertions. Its brand Amazon Prime Video bagged the sixth spot in the brands’ list with 10348 insertions.