Truecaller announced that the company’s brand solutions platform has witnessed over 500 million impressions in a single day; shares Zoomcar and Spotify success stories.
Truecaller enables brands to scale of brand visibility and help them engage with millions of users across India. In the case of Zoomcar and Spotify, the platform helped the brands receive an average of 60 million unique reach from audiences across all markets. The platform has about 100 million daily active premium smartphone users in India.
To leverage this, Zoomcar tapped Truecaller users across major cities in order to promote their special three-day offer of 100% off on bookings made towards the end of May, earlier this year.
Similarly, Spotify capitalized on Truecaller’s holistic brand solutions to maximize brand visibility and yielded 30% more clicks in a single day. Using Truecaller’s contextual capabilities, the Spotify launch campaign — There’s A Playlist For That — delivered over 500 million impressions in a day.
Speaking on the occasion, Tejinder Gill, Vice President Global Sales at Truecaller said, “This milestone is a testament of our massive reach of over 100 million daily active premium smartphone users in India. We are truly excited to partner with new-age brands like Spotify and Zoomcar to deliver such impactful campaigns. Our scale and the expertise of our Brand Solutions platform has catapulted Truecaller into one of the leading publishers.”
Commenting on his experience, Varun Jha, Chief Marketing Officer, Zoomcar, said, “Through Truecaller, we managed to achieve over 400 million impressions for our brand campaign. By tapping such a large quality audience through Truecaller, we were able to generate user interest that led to direct conversions during our campaign.”
Talking about her experience, Neha Ahuja, Head of Marketing – India, Spotify said, “Being recent entrants to the Indian music streaming landscape, collaborating with fellow Swedish app Truecaller truly accelerated our launch campaign in India. It helped us gain scale and connect with potential 1.3M users who clicked on our ads through Truecaller.”
Truecaller focusses on providing a safe environment for brands to help them achieve meaningful impact and constructively sustained partner campaigns. The platform delivers over 400 million impressions on an average, every day.