Nescafe takes moment marketing to a new high with its latest outdoor advertising – a creative approach towards branding in these heavy Mumbai Monsoons.
Incessant rains, a whirlpool of muddy water, and constant honking at the drop of the hat, what better can describe a murky rainy day here at Mumbai. Albeit Nescafe found a creative way to bring an extra oomph to the otherwise crass days. With its latest out-of-home advertising Nescafe tells you exactly how to make a perfect rainy day.
#CreativeSpotNESCAFÉ #OOH #rains
Posted by Media Samosa on Saturday, 27 July 2019
Among other locations, this banner was seen at the Juhu-Tara road and Mahim – Bandra junction has gotten the Twitter-verse speaking about it.
Some interesting marketing by @NESCAFEIndia #Marketing pic.twitter.com/6bqr3vYofG
— Abhishek Shetty (@abswitter) July 29, 2019
“The rain will do its thing, you do yours”.@NESCAFEIndia nice! pic.twitter.com/0m8QWi22wd
— Shrishail Deshnur (@shrishail_) July 25, 2019
The brand creatively reciprocates the idea of how a hot cup of coffee can solve the problem.
Also Read: Nescafé Launches its New TVC With #ItAllStarts, Receives Tremendous Positive Sentiment on Social Platforms
The brand prolifically took advantage of the current weather situation and adapted it to give a twist to its own branding. The outdoor advertisement consummated a special effect which elevated the whole creation.