Nescafe takes a topical OOH route this Monsoon

Nescafe takes a discrete approach with its latest OOH advertisement

Nescafe takes moment marketing to a new high with its latest outdoor advertising – a creative approach towards branding in these heavy Mumbai Monsoons.

Incessant rains, a whirlpool of muddy water, and constant honking at the drop of the hat, what better can describe a murky rainy day here at Mumbai. Albeit Nescafe found a creative way to bring an extra oomph to the otherwise crass days. With its latest out-of-home advertising Nescafe tells you exactly how to make a perfect rainy day.

#CreativeSpot: #Nescafe OOH

#CreativeSpotNESCAFÉ #OOH #rains

Posted by Media Samosa on Saturday, 27 July 2019

Among other locations, this banner was seen at the Juhu-Tara road and Mahim – Bandra junction has gotten the Twitter-verse speaking about it.

The brand creatively reciprocates the idea of how a hot cup of coffee can solve the problem. 

Also Read: Nescafé Launches its New TVC With #ItAllStarts, Receives Tremendous Positive Sentiment on Social Platforms

The brand prolifically took advantage of the current weather situation and adapted it to give a twist to its own branding. The outdoor advertisement consummated a special effect which elevated the whole creation.

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Media Samosa
Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.

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