Opera announces Opera Ads in India

Digitas India, a Publicis Groupe company and India’s largest digital marketing agency has been appointed to lead the integrated marketing communications duties for IndoSpace, India’s largest developer of Grade A industrial and logistics parks. IndoSpace, backed by Everstone Group, GLP and Realterm, has a portfolio of around 31 million square feet across 31 logistics and industrial parks in 9 cities. All parks are located in key manufacturing hubs - making IndoSpace the only national network in India. Its current clients include IKEA, Amazon, Nissan, DHL, DB Schenker, Delhivery, Steelcase, Ericsson, Bosch and Aptiv amongst others. Rajesh Jaggi, Managing Partner-Real Estate, Everstone Group commented, “We have been looking for an IMC partner to amplify our digital presence and the Digitas team was able to demonstrate a keen understanding of our business. We look forward to working with them and taking our brand to the next level.” Said Amaresh Godbole, CEO Digitas India, on winning the account, “IndoSpace is the pioneer and the largest provider of industrial and logistics real estate in our country. As the organized logistics and warehousing category grows rapidly, reinforcing Indospace’s brand leadership will be important. To achieve this goal, we are deploying Publicis Groupe’s highly successful Power of One strategy, so that while Digitas leads the relationship, we can infuse capabilities across creative, experiential and media for IndoSpace, to deliver truly integrated solutions.”

Opera Limited, browser developers, and leader on AI-driven digital content announced today the launch of its new product – Opera Ads – which serves the needs of digital marketers in India.

The new platform gives advertisers a unique opportunity to reach and engage with more than 350 million Opera users worldwide with an innovative, content-based ad experience within Opera’s global inventory and across its portfolio of products.

With Opera Ads, we are opening the Opera ecosystem to advertisers, allowing them to run more precisely targeted campaigns and improve the control of their media buy,” says Per Wetterdal, VP Global Business Development, Opera. “We make sure your ads will be served with premium placement in connection with an engaging content experience”.

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Based on user intent and contextual relevance,  Opera Ads offers an intelligent advertising solution to digital agencies, publishers and brands to connect and engage with the Opera audiences at a global scale and with geo-targeting capabilities.  The platform offers transparency, unique and controllable ad placements, reach and budget management based on the support of fixed and dynamic pricing models. Opera Ads is available in both traditional and programmatic buying models. In this way, Opera Ads provides a trusted and relevant environment for users, advertisers and simplifies the campaign performance evaluation.

Opera Ads is designed to be the platform-of-choice for advertisers seeking the opportunity to reach a scaled and engaged audience in a highly transparent fashion across the fastest growing mobile digital markets.

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