Week 30: Third week in a row, Dangal (665082 impressions) maintains top position among Hindi GEC Free platforms. Sun TV (852575) finds home atop the pay platforms list, points BARC Data.
While Dangal (free) saw a rise in the weekly impressions for Week 30, STAR Plus (pay) saw a steep decrease for they were at 589299 and 681404 impressions last week respectively. A drastic shuffle can be seen in the lists this week as Sun TV has come up to the top of the list and the number of channels listed has been increased to 11. Quite a few regional channels that weren’t present in the lists until last week have made an appearance this time.
In the list where free and pay platforms are taken together, Dangal tops with 866547 impressions, followed by Sun TV (852575).
Hindi GEC: Top Channels (Free platforms)
Second in the list for free platforms is BIG Magic (405141 impressions), followed by B4U Kadak (325020), Fakt Marathi (162021), B4U Bhojpuri (157775), Bhojpuri Cinema (157352), B4U Movies (150461), Big Ganga (138778), Skystar Movies (120616), Zing (102370) and Enterr 10 (102280) — in that order.
Hindi GEC: Top Channels (Pay platforms)
In the case of channels in the list of pay platforms, the second position was bagged by STAR Maa at 789084 impressions, followed by STAR Plus (773598), Zee TV (726127), Sony SAB (577502), STAR Vijay (554672), Colors (550042), Sony Entertainment Television (531357), Sony MAX (499359), Zee Kannada (467511), ETV Telugu (450861)— in that order.
A Free Connection is one where the household incurs only a small one-time fee for installing the set-top box. The household does not pay any monthly subscription fee. Whereas, a Pay connection is one where the subscriber invests an initial amount for installation and an on-going monthly subscription fee.
In the Hindi Speaking Markets, 2 out of 10 homes are Free Homes, accounting for almost 140 Mn TV viewing Individuals. The Pay & Free viewer differs significantly not only in terms of demographics but also their characteristics, values, lifestyle and psychographics.