BARC Week 30: Lizol and Trivago top brand insertions, HUL tops advertisers’ list

BARC shared its Week 30 data for the top brands and advertisers. Among the brand insertions, Lizol and Trivago were list toppers, in the list of advertisers, HUL and Reckitt Benckiser took flight.

Hindustan Unilever maintained the first spot from the previous week, with 165606 insertions as per the BARC data of the top 10 Advertisers list in Week 30.

Reckitt Benckiser (India) Limited emerged in the second position in Week 30, as well, with 110380 insertions. Its brands dominated a majority of spots in the list with Lizol occupying the number one position having 16165 insertions. The third position in the advertisers’ list was held by ITC at 50011 insertions, followed by Godrej Consumer Products (46890), Procter & Gamble (34672), Brooke Bond (30999), Cadburys India (29817), Smithkline Beecham (25312), Colgate Palmolive India (24547) and Marico (22180).

Source: BARC India

Also Read: BARC Week 29: HUL and Reckitt Benckiser continue to maintain the top two spots in Advertisers’ list

The second position in the list of brands was bagged by Trivago at 11226 insertions, followed by Colgate Dental Cream (10748), Horlicks (10577), Dettol Liquid Soap (10470), Colin (10106), Santoor Sandal and Turmeric (9756), Dettol Toilets Soaps (9193), Lifebuoy (8828) and Goodknight Power Activ Plus (8694).

Source: BARC India




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