AAAI Lifetime Achievement Award is the highest honor to be given to an individual in India for his/her outstanding contribution to the Advertising Industry will be awarded to Madhukar Kamath.
Madhukar Kamath has more than four decades of experience in the Advertising Industry and has spent over twenty-five years in the erstwhile Mudra now the DDB Mudra Group. Under his leadership, Mudra transformed itself from an Advertising Agency into one of India’s leading Integrated Marketing Communications Groups. Madhukar also played a key role in the Omnicom acquisition of the Mudra Group and the integration with the Global DDB Network. Subsequently, he facilitated the entry of Interbrand, the leading Global Brand Consultancy into India, and functioned as its Chairman. Currently, Madhukar is the Chairman Emeritus of the DDB Mudra Group and Mentor Interbrand India.
Madhukar was Vice President of AAAI (2005-07) and President of AAAI (2007-09). During his tenure as President, AAAI, Madhukar initiated and concluded the entry of media agencies in the fold of AAAI after amending the constitution of AAAI. During Madhukar’s tenure an IAMAI-AAAI joint agreement was signed for the promotion and smooth working of Digital media. He also led the AAAI’s involvement in the creation of BARC.
Madhukar played a vital role in conceiving and facilitating one industry- one award program and The Advertising Club joined hands with AAAI for its prestigious Goafest. This led to Abby Awards being presented at Goafest since 2008. Mr. Kamath worked closely with presidents of IBF, ISA, and INS in organizing AdAsia 2011 in New Delhi.
He was also Chairman of ASCI (The Advertising Standards Council of India). He is currently serving on the board of the Audit Bureau of Circulation as Vice Chairman and is soon set to take over as Chairman of ABC.
Madhukar took forward the legacy of A G Krishnamurthy in building MICA and establishing it as India’s leading business School for Strategic Marketing and Communication Management. He was the Chairman of the Mudra Foundation from 2003 to 2017. He was also the Chairperson of the Governing Council of MICA from 2010-17.
In 2013, Madhukar became an Executive Board member of Plan International India, which is a not-for-profit organization striving to advance children’s rights and equality for girls, thus creating a lasting impact. Helping Plan India reach an impact on the lives of 10 million girl children as a part of their Country Strategic Plan, is also very close to his heart. Madhukar joined the Board of Music Broadcast India (Radio City) in 2017.
Making the announcement, Mr. Ashish Bhasin, President, AAAI, stated that “Madhukar Kamath is an inspiration for generations in our industry. His contribution to making Mudra into one of the top agencies in India is extremely commendable. In addition to his professional achievements, he has done so much for the industry. Under his Presidentship, AAAI made significant progress. He is truly deserving of this honor”
Chairman of the AAAI Lifetime Achievement Award Selection Committee Mr. Nakul Chopra said, “Madhukar Kamath was the unanimous choice given his stature in the Indian advertising industry. In his case, it was never a question of if, it was only a question of when. My heartiest congratulations to him for this richly deserved honor.”
This award was instituted in 1988 by AAAI and some of the past winners include Subhas Ghosal, Alyque Padamsee, Mike Khanna, Piyush Pandey, Sam Balsara, Prem Mehta, Ram Sehgal, and others.
The AAAI Lifetime Achievement Award will be presented to Mr. Madhukar Kamath on 6th September 2019 in Mumbai.