Radio Mirchi has roped in Anant Kamal Srivastava as AVP & National Head for Mirchi Live. He brings along entrepreneurial learnings from India’s start-up ecosystem in the music industry.
At Radio Mirchi, Anant Kamal Srivastava will be responsible for building IPs, developing and marketing ticketed events, and managing domestic and international talents. He brings his entrepreneurial learnings from India’s start-up ecosystem in the music space. It is expected that this will help him create impact at Radio Mirchi.
Anant has over a decade of eclectic experience in the field of live events, talent management, brand alliances and co-branded activities. Prior to this, Anant had a three-year successful stint at Sony Music where he as extensively involved in building the Sony Music Pop vertical, handling marketing and business for talents like Badshah, Arjun Kanungo and rapper Divine, among others. He was also responsible for conceptualising and executing various live tours across the globe.
Confirming his move on LinkedIn Anant wrote, “One of the music difficult decision that one takes in a professional career is quitting and moving on, and it’s even harder when you’re in love with your company and respect it deeply. I’ve quit Sony Entertainment to pursue my first love for events. I’ve joined Radio Mirchi as Associate Vice President and I will head Mirchi Live and concerts.”
Anant is a musicpreneur, a partner at Yuvraj Entertainment, and owner of Devils At Work.