TV9 Group ropes in Barun Das as Chief Executive Officer to lead its plans for becoming a dominant national player in the broadcast and digital news space.
Mahendra Mishra, who was acting as the interim CEO of the group, would now be Principal Advisor to the Board of TV9.
The Group, which enjoys leadership position in multiple languages in the South and West of India, recently launched TV9 Bharatvarsh in Hindi, its first national news channel.
Barun, a veteran of the media business, will be charged with the responsibility of driving synergies among all the channels and to build future-ready new businesses of the Group.
He is an alumnus of Indian Institute of Technology, Madras, Indian Institute of Management, Kolkata and the London School of Economics. His last corporate assignment was as the CEO of Zee Media limited where he worked for over five years.
With over 25 years’ experience Barun has worked wih Zee News, ABP News, India Today Group, Astro All Asia Network in Kuala Lumpur, ABP Group etc. in leadership positions.
Commenting on Barun’s new role, Singa Rao, Whole Time Director and member of TV9 Board said: “Our group is committed to the roles and responsibilities of the Fourth Estate. Given our leadership position in the southern and western parts of the country, we are now aiming at achieving similar success in the rest of the country and in the new media domain. We are confident that Barun, with his all-round and vast experience and track record, will power this foray. We welcome Barun on board.”
Barun said he was looking forward to the honour and challenges of the assignment. “I am excited about this new opportunity given the Group’s vision. Every new opportunity comes with fresh challenges and I wish to contribute my bit along with the team. Since TV9 has impressive leadership in the regions of its current operations, it will be my pleasure and privilege, to drive its expansion in the national arena.”
Mahendra Mishra, Principal Advisor commented, “ I am delighted to be a part of the next big leap that the organization is going to take in the national arena. I welcome Barun on board and I am confident that under his leadership our team would scale new heights.”