Leveraging on the romantic comedy aura of the actor’s recent portrayals onscreen, Cadbury Dairy Milk Silk has roped Kartik Aaryan in the brand’s family.
In a recent development in the digital world of chocolates, Cadbury Dairy Milk Silk has roped in actor Kartik Aaryan as the new entrant into the Silk family. Aaryan is popularly known for his characters in romantic comedies like Luka Chuppi, Sonu Ke Titu Ki Sweety and Pyaar Ka Punchnama. Such consistent characterisation has helped him be a perfect fit for the brand’s romantic appeal. The partnership between the brand and the individual is a win-win.
Commenting on the association, Anil Viswanathan, Director – Marketing (chocolates), Mondelez India, said, “Ever since we launched, Cadbury Dairy Milk Silk has grown to be one of our most successful chocolate innovations in the country and has played a lead in the premium segment, offering the consumers a unique and indulgent experience. We believe that our association with Kartik Aaryan will further help in strengthening our connection with the youth, taking Silk’s appeal to the next level.”
On becoming a part of the Silk family, Kartik Aaryan, said, “I love playing romantic fun-filled characters and I’m looking forward to partaking in yet another refreshing and romantic journey with the iconic Cadbury Dairy Milk Silk. I am extremely excited about this association.”