In a first after 2017, Italian confectionary brand Bauli has launched two TVCs in India for their new product, Spyroll.
Bauli Spyroll is a soft cake made from two different sponges (Vanilla & Chocolate), rolled around a chocolate cream covered with a chocolate base. It is packaged as a single-serve slice of Swiss roll, priced at Rs 15. Backed with consumer insights, the TVCs are conceptualized by L&K Saatchi & Saatchi.
The creative development process (L&K Saatchi & Saatchi) was kicked off with the endeavour to answer one single question: How do we make Spyroll relevant and appealing to the 18-35-year-old design target? The clear winner was to amplify the spiral shape and the choco base of this distinctive offering. Hence was born the series of films that leverage the unique spiral shape of the Spyroll.
Through the means of an entertaining and humorous narrative, the films explore the protagonist’s obsession with the product and its shape, to a point where they start seeing Spyroll everywhere.
Commenting on the TVC launch, Tanuja Bhat, Group Creative Executive Director, L&K Saatchi & Saatchi said, “We wanted to give the Spyroll communication a spin, different from the usual confectionery stories. An unexpected obsession with spirals makes for enjoyable snacky content for the consumers.”
Raghav Ravichandar, Senior Marketing Manager, Bauli India said, “Bauli’s flagship product, Moonfils has seen great success nationally & we are extremely excited about launching our new product Bauli Spyroll. We are confident that the innovative take on Swiss roll will be seen as a very compelling product to the end consumer in terms of shape and taste!”