By participating in movements and discussing issues of importance, brands get noticed among the clutter; this year, some came out with unique products for pride celebrations.
A year ago today, the Supreme Court of India had decriminalised consensual sexual acts between same-sex adults in private. A part of Section 377 of the IPC was repealed, leading to a wave of relief among the members of the LGBTQ community. This lead to brands joining into pride celebrations and support the movement, and promote their products and services in the process. Globally, brands are known to go the distance during the pride month. Here, we take a look at some international initiatives that did a good job at it.
Levi’s
Your true self to a tee. Proud Together. #LevisPride https://t.co/R4XfYv3LQS pic.twitter.com/7jCjqtHLKk
— Levi's® (@LEVIS) June 4, 2019
Nike
Nike's 2019 BETRUE collection will release at select global retailers on June 1, and on June 8 in North America on https://t.co/ccEwlGA6hv, SNKRS and at select Nike stores. pic.twitter.com/NviOaRlYBw
— Heidi Burgett (@heidiburgett) May 31, 2019
Calvin Klein
Head-to-toe #Pride, featuring @IndyaMoore— styled in the latest from our #CALVINKLEIN Capsule collection, just in time to celebrate Pride month.
Explore more: https://t.co/nalhjv16AQ
NOTHING BUT PRIDE IN #MYCALVINS pic.twitter.com/GPWpBNDDVW
— CALVIN KLEIN (@CalvinKlein) June 11, 2019
Fossil
We’re giving 100% of watch case proceeds from the new Love in Color watch to @HetrickMartin in support of at-risk LGBTQ+ youth. Support today. https://t.co/paYaoe82NF#MakeTimeForGood pic.twitter.com/QauFa77Oq7
— Fossil (@Fossil) May 29, 2019
MTGProshop
MTGProshop has teamed up with Wizards of the Coast to make these limited edition Pride products. All profits support The Trevor Project in their mission to end suicide among LGBTQ young people. To learn more about this organization visit https://t.co/TKRJcTLF0z pic.twitter.com/YbdKVyN1yP
— mtg_pro_shop (@MTGProShop) June 11, 2019
Lynx
How will you keep fresh while celebrating Pride this year? Why not try out the ?Fragrance for EVERYONE ? Lynx Unity deodorant and body spray limited edition for #Pride ❤️? It’s NEW and EXCLUSIVE to @superdrug ? #loveislove #lynxunity ?❤️???❤️? pic.twitter.com/yInfUPnWW1
— Brighton & Hove Pride (@PrideBrighton) August 4, 2018
