BARC Week 36: Lizol tops brand insertions, HUL first on advertisers’ list

BARC Week 36 data reflects Lizol and Harpic as top brand insertions; HUL and Reckitt Benckiser appear toppers on the advertisers’ list.

As the year continues to throng towards the festive season, advertisers and brands are all set to create an innovative impact in the field. Expectedly, FMCG brands continue to dominate the television screens with the top listers collectively taking up over a lakh insertions, according to the BARC Week 36 data.

With 18121 insertions, Lizol was able to top the list of brands in Week 36. It was closely followed by Harpic at 11555 insertions. Colin came fourth at 9623 insertions. Squeezed in between these home disinfectant products, Trivago was able to catch the third spot in the at 10099 insertions.

The fifth position was bagged by Vivo at 9438 insertions, making it the only tech brand in the top 10 brand insertions list of Week 36. The rest of the list was dominated by Dettol — Dettol Liquid Soap (8705) at 6th position, Dettol Toilet Soaps (8691) at 7th with Dettol Antiseptic Liquid (8024) making it in at 10th.

Horlicks, the only health drink brand in the list came 8th with 8398 insertions, closely followed by Colgate Dental Cream (8239).

Source: BARC

The top advertisers in Week 36 were HUL at 144065 insertions and Reckitt Benckiser at 142324 insertions. These were followed by Procter & Gamble (35271), Godrej Consumer Products (43577), Brooke Bond Lipton India (29487), Cadburys (27107), Procter & Gamble Home Products (22062), ITC (21823), Colgate Palmolive (17674) and Smithkline Beecham (17227).

Source: BARC



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