Jio Studios once again uses technology to celebrate Ganesh Chaturthi – by bringing Bappa closer to people who can’t reach Him
Jio Studios – the marketing, content and advertisement agency of India’s biggest data network: Reliance Jio in its quest to combine technology with content today unveiled a Mixed Reality technology-driven solution to bring joy and happiness in the life of a child admitted in a Mumbai Hospital.
The magnificent and enchanting Ganpati Bappa holds a deep-rooted connection with the people of Maharashtra by being the One who fulfills all wishes and brings wisdom and prosperity.
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On the auspicious day of Chaturthi this month, Ganpati Bappa arrived amidst great fanfare, celebrations, dancing, chants of ‘Ganpati Bappa Morya’, and singing of devotional songs and aartis.
However, Mayur, one of his most ardent believers was deprived of these celebrations and exultations due to being ill and in the hospital.
“We just thought of a simple idea. What if we brighten up his day and bring to him the celebrations that he so missed,’’ said Aditya Bhat, Head of Jio Studios.
‘’This thought was so simple yet so exciting that we got working on it immediately. And the results are absolutely thrilling. I am truly happy for what we have been able to achieve,’’ he added.
The entire feeling of celebration and fanfare was created in Mixed Reality and mapped to the surroundings of his hospital. With the help of a Mixed Reality Viewing Device, we were able to transform just another day in the hospital for Mayur and bring Bappa closer to him where Bappa’s Mooshak entertained all the way as well.
“His overwhelming reaction and the sheer bliss on his face was the true reward for us which was definitely worth all the effort,” said Aditya Bhat.
Jio Studios also works with multiple non-compete brands to consult them in their marketing, content and advertising strategies. Jio Studios has created multiple tech-content videos for brands like Jet Airways, MG Motors, Tresemme, Bigg Boss and many more.
As a new-age content agency, Jio Studios believes in storytelling beyond the 30-second format. The company has conceptualized campaigns across mediums and understands the acceptance of content. It creates consumer immersive experiences with tech-based content (AR/VR/MR and 360 degrees) to take advertising and marketing a step closer to the penultimate and ultimate buyer.