AURAA grabs BTL Communication mandate for Max Life Insurance

AURAA has been appointed the marketing communications agency to manage Max Life Insurance’s creatives, campaign, conceptualization and design.

AURAA, a Boutique Integrated Marketing Communications Agency has won the mandate for creative BTL communication for Max Life Insurance. Under this mandate, the agency will be working with the brand marketing team as a strategic communication partner.

Commenting on the partnership, Rahul Talwar, Senior Vice President & Head, Marketing, Max Life Insurance said, “As a customer-obsessed life insurance company, one of our key objectives is to establish superior connect with diverse sets of audiences across all touchpoints. While in the digital era, communicating online has become nimbler, it is important to ensure that we do not lose touch with the masses who value being reached out to through a combination of diverse mediums. We are elated at our partnership with AURAA and are certain their creative expertise will allow us greater room to engage with different customers through a host of effectively designed marketing efforts.”

“Max Life and AURAA have been working together on certain aspects of the brand’s marketing since the last few years. We are proud to continue being associated with one of India’s leading insurance providers for another year and especially this time, taking up a larger responsibility, in terms of managing their Marketing Portfolio” says Mala Mody, Co-Founder and Business Head, AURAA. “This is a relationship we value and intend to continue working towards forging a long term, successful partnership in which both the organizations come up as winners,” she adds.

“As a successful, large organization, with a clear vision and defined goals, Max Life Insurance is the perfect catalyst for AURAA in its growth story. Working with the brand has always been great value addition and we are glad to be an integral part in Max Life’s journey towards innovation and success” says Ankit Kothari, Head of Business Strategy, AURAA.




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