By getting Kiara Advani as a brand ambassador, the company hopes to further widen its appeal amongst millennial and aspirational young customers.
Brandzstorm India Marketing has signed Bollywood actress Kiara Advani as Brand Ambassador for Giordano handbags in India. She will be featured as the face of the brand in print, outdoor, digital and in-store communication campaigns.
Speaking about the association, Ujjval Saraf, Managing Director, Brandzstorm India Marketing Pvt. Ltd., “We are extremely delighted to welcome on board the most promising face in the Indian Entertainment industry – Kiara Advani. Apart from being a multifaceted Bollywood actress, she is extremely popular among the youth with her impeccable fashion sense and style quotient. She truly exemplifies the vivacious and youthful spirit of Giordano and perfectly fits to represent the brand in India.”
“I am extremely impressed with Giordano handbags collection that is stylish, functional and carries great utility. These Italian inspired handbags serve as a fashion statement that every girl would love to flaunt. I personally love funky handbags with the right dash of colours as it is a seamless accessory to complement your attire, even if you are wearing something very plain. Giordano Handbags with its incandescent charm and trendy designs perfectly summarizes my personal style. I am super excited to endorse the brand in India,” says Kiara Advani.
Brandzstorm India Marketing recently inked a long term exclusive master licensing agreement with Giordano International Limited for Apparel, Footwear & Accessories. Pursuant to the license terms Brandzstorm India holds exclusive rights to manufacture, distribute and retail Giordano in the aforementioned product categories. Giordano has over 2,400 boutiques operating in over 30 territories worldwide.