Among the free channels, Dangal was a clear winner, followed by B4U Kadak. On the list of pay channels, SUN TV and Star Plus took lead in BARC Week 38.
According to the data released for BARC Week 38, in the list where all channels (pay+free) are taken together, Dangal topped the list with 1039509 impressions. It was followed by Sun TV (881029), STAR Plus (755114), STAR Maa (751274), Sony Entertainment Television (751232), Zee TV (718767), Sony SAB (637080), Colors (553946), STAR Vijay (528331) and B4U Kadak (598568).
In the list of free platform channels, the top listers included Dangal with 795601 impressions and B4U Kadak with 373295 impressions. These were followed by Big Magic (359852), B4U Bhojpuri (167101), B4U Movies (160237), Bhojpuri Cinema (138420), Big Ganga (129374), Fakt Marathi (114545), Skystar Movies (111226) and STAR Sports First (110073).
Among the pay platform list, SUN TV appeared leader at 881029 impressions, followed by STAR Plus (754402), STAR Maa (751274), Sony Entertainment Television (749613), Zee TV (717945), SONY SAB (634454), Colors (552570), STAR Vijay (528329), Zee Kannada (498732) and ETV Telugu (457423).
A Free Connection is one where the household incurs only a small one-time fee for installing the set-top box. The household does not pay any monthly subscription fee. Whereas, a Pay connection is one where the subscriber invests an initial amount for installation and an on-going monthly subscription fee.
In the Hindi Speaking Markets, 2 out of 10 homes are Free Homes, accounting for almost 140 Mn TV viewing Individuals. The Pay & Free viewer differ significantly not only in terms of demographics but also their characteristics, values, lifestyle and psychographics.
Reporting viewership from Pay and Free platform separately enable focussed targeting. Advertisers can plan more effectively by placing insertions on the channels available on these platforms in the respective regions. Broadcasters can also make more informed decisions pertaining to content and distribution.