Paytm launches ‘Scan any QR to pay using Paytm’ campaign

Paytm aims to achieve 1.5 billion merchant payments this festive season, the catalyst for which is the ‘Scan any QR to pay using Paytm’ campaign.

Ahead of this upcoming festive season, Paytm has launched its new marketing campaign across all media vehicles to spread awareness about the ease & simplicity of making payments by scanning any QR code on the Paytm App. This new campaign ‘Scan Any QR Code to Pay using Paytm’ is focused around the power of choice and flexibility in a preferred mode of payment. Currently, Paytm has partnered with over 14 million merchants across the country and this new offering will expand its reach to another set of 2 million retail outlets in the market.

The new campaign involves many such tongue-in-cheek dialogues between characters & film plots which resonate in our day to day life. In each movie, Paytm is keen to show & enlighten its users of the simplicity of making payments directly from your bank account.

The first film of the series shows an elderly couple at a Kirana shop, behind a person who is shown scanning Paytm QR to make a payment. The husband matter-of-factly asks a rhetorical question to his wife, “Sab Paytm karte hain, toh baaki ke QR kyun rakhain hain?” Eavesdropping on the couple’s conversation, an old man comes from behind, scans a Non-Paytm QR Code using the Paytm App in a jiffy and makes payment from his account and smartly replies “Paytm karne ke liye”.

Another film revolves around a grocery shop where 3 students engage in friendly banter. One of the juniors insists on paying for the ice creams & is immediately stopped by his senior. While the senior is rummaging through his wallet for Cash, the wily junior instantly scans a Non-Paytm QR through his Paytm App and pays for the ice creams.

Jaskaran Kapany, Marketing Head – Paytm said, “We have been observing the ever-evolving needs of our users & believe in providing them with the flexibility to choose their preferred mode of payment. With the interoperable UPI, consumers now also get the additional flexibility to Scan any QR code through their Paytm app and make payments directly from their linked Bank A/C. With this new campaign, we aim to educate more users that now they need only the Paytm app to scan any QR code to make direct payments at the neighbourhood shops & earn Cashbacks. We are excited to introduce a new high decibel Marketing campaign across all media vehicles — TV, Digital, Radio & even BCCI India Cricket — to ensure that this ease of digital payments using Paytm reaches consumers across the length & width of the country.”

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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.

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