With Digital Pujo Pandal, Big Bazaar aims to engage shoppers and reward them with offers.
Taking the festive celebrations a level further, Big Bazaar is all geared up to add more glitter to the upcoming Durga Pujo. Adding to the grandeur of the Pujo Pandal, for the first time ever Big Bazaar has come up with a very unique concept. Big Bazaar invites the country to get together to co-curate the World’s First Digital Pujo Pandal.
The Pujo Pandal is a magnificent sight, which every year gets better and grander! This year, Big Bazaar gives everyone an opportunity to design the Pujo Pandal as per their own creativity and imagination that too digitally.
The Digital Pujo Pandal is simply created by voting for one’s favourite backdrop, colour and pattern. The pandal with the highest vote will be revealed and celebrated on their official website. People can participate in the activity here.
Speaking about the idea Pawan Sarda, Group Head, Digital – Future Group says, “Festivals are an integral part of our Indian culture. Durga Puja is yet another important festival that is celebrated in our country and Pandals are a significant aspect of this celebration. We at Big Bazaar are celebrating the essence of togetherness by using the digital platform to engage with and celebrate this festival with everyone.”
One needs to register on the site to enjoy exclusive Pujo offers at Big Bazaar. The co-creation has begun and more than 64,000 people have actively participated in creating the world’s most exclusive digital Pujo Pandal.