Wavemaker & Tata Tea Gold create ‘Dil Ki Suno’ campaign in partnership with IIFA

Tata Tea Gold

Tata Tea Gold has partnered with IIFA 2019 to launch #DilKiSuno stories as part of the brand’s ‘Dil ki Suno’ Campaign.

Crafted and executed by Wavemaker, the media, content, and technology agency of GroupM, the campaign will showcase inspiriting stories by many leading celebrities at IIFA 2019, encouraging consumers to share their inspiring stories and experiences.

Tata Tea Gold #DilKiSuno campaign, in its first phase, invited consumers to buy a pack of Tata Tea Gold and win a chance to attend the exciting IIFA 2019 awards event in person. Some lucky consumers have won the opportunity to witness the glitz and glamour and watch their favorite stars up, close and personal.

View this post on Instagram

Our favourite celebrities had some inspiring #DilKiSuno stories to share with us at IIFA, 2019. If you have a #DilKiSuno story to share with us then go ahead and write to us. You can write us a note, post a picture or share a video. Tell us your story, your way! To participate follow these simple steps- 1. Upload your story on your wall and tag us or post it on our official Facebook page (https://www.facebook.com/TataTeaGold/). 2. You can also post it on your Instagram page (https://www.instagram.com/tatatea.gold/) and tag us. 3. Caption your story and don’t forget to use #DilKiSuno #TataTeaGold The most inspiring stories will be featured on our official social page. And not just that, we will also celebrate the stories of our mega winners by sharing it with millions in the form of a movie! So, what are you waiting for? Send in your #DilKiSuno stories now! #TataTeaGold #DilKiSuno You can check the terms & conditions here: http://bit.ly/2l64aLs

A post shared by Tata Tea Gold (@tatatea.gold) on

#DilKiSuno campaign of Tata Tea Gold aims to bring alive the inspiring stories of consumers who have listened to their hearts and made their own path.

Puneet Das – Vice President Marketing – (India), Tata Global Beverages Ltd. said, “Tata Global Beverages’ iconic brand, Tata Tea Gold, has stood for the ‘Gold standard’ in tea drinking experience with its rich taste and an irresistible aroma. The brand Proposition talks about ‘Dil ko na kahoge toh pachtaoge’; encouraging consumers to listen to their heart and have no regrets. We continue to build on that proposition with an exciting partnership with IIFA 2019, by sharing inspiring #DilkiSuno stories of your favorite celebrities… and inviting consumers to share theirs.”

Also Read: TVS Motor Company unveils marketing campaign, #DilKaMileage

Speaking on this successful collaboration, Kishan Kumar M S, Vice President, Wavemaker India said, “Tata Tea has always brought difference to the lives of millions of consumers through their purpose-driven marketing. For the latest Tata Tea Gold ‘Dil Ki Suno’ campaign, our objective is to inspire our consumers to follow their dreams by listening to their heart.

To bring this alive, Wavemaker partnered with IIFA to bring out inspirational stories from self-made stars who listened to their hearts. Using the trinity of media, content & technology, we will leverage these Bollywood stories to trigger, create, curate and amplify real-life #DilKiSuno examples which will then create a domino effect.”

These celebrity stories will be showcased during IIFA telecast scheduled on 20th October 2019 on the Viacom Network.



Previous articleExploring ‘Mobile Pe Dolby Hai Kya’ with Ashim Mathur, Dolby Laboratories
Next articleExclusive: Creative display ads make bulk of education category insertions
Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


Please enter your comment!
Please enter your name here