BARC Week 39: Amazon retains top spot for brands with HUL leading in Advertisers’ list

BARC Week 39- Top Advertisers and Brands

BARC Week 39 data showcases Amazon to be retaining the top spot for the list of brands with HUL at No.1 on the advertisers’ list, this festive season.

With the festivities around the corner, the e-commerce websites lap on the opportunity to grab the attention of the target customers. It could be attributed to the interesting sales and newer collections being made available on the platforms. According to BARC Week 39 data, Amazon, OLX and Flipkart continue to be amongst the top brands in the list.

Also read: BARC Week 36: Lizol tops brand insertions, HUL first on advertisers’…

Amazon captured the first position in the brands’ list with 30729 insertions, followed by Santoor Sandal and Turmeric (16039), (14251), Lizol (11638), OLX (11223), Colgate (10509), Trivago (9872), Asian Paints (9707), Harpic Cleaner (9434), and Surf Excel Easy Wash (9263).

Week 39 top brands
Source: BARC India

Amongst the list of advertisers, Hindustan Lever Ltd. topped the chart with 191823 insertions, followed by Reckitt Benckiser (India) Ltd. with 90100 insertions, Amazon online India Pvt.Ltd. occupying the third position with 43530 insertions, ITC Ltd with 37890 insertions, Brooke Bond Lipton India Ltd. with 34449 insertions, Proctor & Gamble with 31688, Godrej Consumer Products Ltd. with 29924 insertions, Cadbury India Ltd. with 26709 insertions, Colgate Palmolive India Ltd. with 23151 insertions and Wipro Ltd. with 19437 insertions.

Week 39 Top Advertisers
Source: BARC India



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A storyteller and a narrator by heart, vocalist by genes and a thesaurus-bee. Also, an explorer, traveler, and trekker, Aishwarrya has myriads of interests with love for music and movies. Writing is not just a hobby but her first love with a Facebook page on perspectives, channelizing the passion. Got her research paper published with IGI Global US on music. A maverick by nature and a feminist by choice, to challenge stereotypes.


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