BARC Week 39 data showcases Amazon to be retaining the top spot for the list of brands with HUL at No.1 on the advertisers’ list, this festive season.
With the festivities around the corner, the e-commerce websites lap on the opportunity to grab the attention of the target customers. It could be attributed to the interesting sales and newer collections being made available on the platforms. According to BARC Week 39 data, Amazon, OLX and Flipkart continue to be amongst the top brands in the list.
Amazon captured the first position in the brands’ list with 30729 insertions, followed by Santoor Sandal and Turmeric (16039), Flipkart.com (14251), Lizol (11638), OLX (11223), Colgate (10509), Trivago (9872), Asian Paints (9707), Harpic Cleaner (9434), and Surf Excel Easy Wash (9263).
Amongst the list of advertisers, Hindustan Lever Ltd. topped the chart with 191823 insertions, followed by Reckitt Benckiser (India) Ltd. with 90100 insertions, Amazon online India Pvt.Ltd. occupying the third position with 43530 insertions, ITC Ltd with 37890 insertions, Brooke Bond Lipton India Ltd. with 34449 insertions, Proctor & Gamble with 31688, Godrej Consumer Products Ltd. with 29924 insertions, Cadbury India Ltd. with 26709 insertions, Colgate Palmolive India Ltd. with 23151 insertions and Wipro Ltd. with 19437 insertions.