Featuring Kriti Sanon, Bata India’s brand ambassador and her sister, Nupur, the brand’s festive campaign positions the new footwear collection as desirable for the selfie-crazy generation.
The new Bata India festive campaign — New Arrivals, Every Friday — features their brand ambassador Kriti Sanon and her sister, Nupur Sanon. The narrative of the ad is based on the idea that in the age of social media, the selfie-obsessed generation needs to be camera-ready, constantly. This leads to a demand in a variety of looks and styles. The campaign positions its offerings as a perfect fit in the scenario.
Kriti Sanon, Bata India’s brand ambassador is joined for this campaign by Nupur, her sister. They engage with a playful banter to showcase the brand’s wide range of footwear. The TVC has been conceptualized by Contract Advertising and features the cheerful Sanon sisters together for the very first time in a fashion ad.
Sagar Mahabaleshwarkar, CCO, Contract said, “The new arrivals every Friday is a very interesting property to have and quite challenging one too. We are sure this will help establish Bata as a fashion brand for youngsters, that understands their needs.”
Talking about the TVC, Anand Narang, VP Marketing, Bata India Ltd said, “With the ever-growing social media universe, it has become natural to think about the photo opportunities of the day ahead, and that includes our outfit. To cater to the demand for trendy footwear, we’ve launched our new festive campaign, aimed at inviting younger consumers into the Bata stores and surprising them with new collections every Friday.”
“Kriti being a strong youth role model will drive home the message that our new collections are not only available for different occasions like casual, ethnic, party and work but are also chic and on-trend,” he added.