Media Samosa Round-Up: September 30 to October 4

Media Samosa Round-Up

Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

This week, given the upcoming festive season, several TVC campaign spots were released. While Bata got their brand ambassador’s sister to star in the campaign, Tata Salt took up the task of reminding people about the ideals of Mahatma Gandhi and TVS Motor Company tug to the heartstrings using #DilKaMileage. Here’s more from the Media Samosa Round-Ups for the week.

We also saw some interesting statistics TAM India; Media Samosa also explored the depths of voice marketing, went behind the scenes with Ashim Mathur of Dolby, and listed free off-page SEO tools for your benefit.

Campaign Spots

Bata India gets Sanon sisters together for festive campaign
Featuring Kriti Sanon, Bata India’s brand ambassador and her sister, Nupur, the brand’s festive campaign positions the new footwear collection as desirable for the selfie-crazy generation.

Wavemaker & Tata Tea Gold create ‘Dil Ki Suno’ campaign in partnership with IIFA
Tata Tea Gold has partnered with IIFA 2019 to launch #DilKiSuno stories as part of the brand’s ‘Dil ki Suno’ Campaign.

Indian Terrain launches The Spirit of Man with MS Dhoni
In celebration of approaching its 20th anniversary, Indian Terrain has launched a new campaign, The Spirit of Man, with Mahendra Singh Dhoni as the brand ambassador.

Tata Salt pays tribute to Mahatma Gandhi with #BapuReminder DOOH
Tata Salt installed an interactive digital OOH at MG Road in Mumbai to remind people of the importance of keeping spaces clean, with #BapuReminder.

TVS Motor Company unveils marketing campaign, #DilKaMileage
Titled #DilKaMileage, the campaign kickstarts with a new TVC video where people go the extra mile for their loved ones.

Goibibo releases GoBefikar ft Deepika Padukone
Goibibo recently launched a new campaign called GoBefikar, with an aim to encourage young Indians to book their travel without any hassles and worries.

ixigo on cleanliness spree, launches Jaisa Ghar Waisa Desh
ixigo launches new travel cleanliness campaign, Jaisa Ghar Waisa Desh, to address concerns around lack of hygiene and cleanliness at tourist destinations.

Brand Ambassadors

LAY’s World Smile Day campaign

LAY’S ropes in Ranbir Kapoor and Alia Bhatt as brand ambassadors this World Smile Day
As part of the association, the stars will be part of LAY’S new campaign — ‘Smile Deke Dekho’ and will be seen featuring in a series of films together.

Bikaji introduces Amitabh Bachchan as brand ambassador
The announcement was supported by the launch of a campaign, ‘Amitji Loves Bikaji’, which focuses on making the brand the preferred snacking choice for today’s generation.

Industry Updates

Swastik Productions appoints Pitchfork Partners as strategic communication partner
Pitchfork Partners will be responsible for Swastik Productions’ external communication and social media management.


BBC Studios signs licensing deal for Mastermind with Bangladesh’s Duronto TV
BBC Studios partners with Duronto TV to produce a local version of Mastermind, a knowledge-based quiz show for Bangladesh audience.

Mindshare collaborates with Apollo Tyres; sharpens focus on SUV segment
Mindshare launched an integrated media campaign for Apollo Tyres’ new range – Apollo Apterra AT2.

Industry Movements

Pathik Shah to lead Dainik Bhaskar Digital Business as CEO
Backed by the extensive experience of close to a decade in building, operating and growing digital consumer products, Pathik Shah will be responsible for driving the Digital Business at Dainik Bhaskar Group.

LimeRoad bolsters senior leadership team
Ragini Singh joins as Vice President of Community and Creative and Adesh Kumar joins as Director Engineering at Limeroad.

Feature articles

Effects of changing voice-over trends on the advertising industry
Saurav Jandial, Founder, Voyzapp, shares insights on the relevance of voice-overs in the rapidly changing advertising industry, touching upon how to create waves of impact.

Exploring ‘Mobile Pe Dolby Hai Kya’ with Ashim Mathur, Dolby Laboratories
In a mockumentary style advertisement, Dolby questions viewers — Mobile Pe Dolby Hai Kya? Nudges them to try new technology to enhance content experience.

Seven free Off-Page SEO tools to Improve the Search Engine Rank
Srijita Das Roy shares a handy free off-page SEO tools list to boost the rank for your website.


Exclusive: Creative display ads make bulk of education category insertions
Only 2% of the ad insertions in the education category between April 2019 and June 2019 were videos, according to the data released by TAM Digital AdEx.

BARC Week 39: Dangal, Sun TV appear top channels this week
According to the BARC Week 39 data, Dangal is the top channel in all channels (free+pay) list, followed by Sun TV. They also topped their respective free and pay lists.

BARC Week 39: Amazon retains top spot for brands with HUL leading in Advertisers’ list
BARC Week 39 data showcases Amazon to be retaining the top spot for the list of brands with HUL at No.1 on the advertisers’ list, this festive season.


11 emotive advertisements to cherish this International Coffee Day
From a refreshing cup in the morning to the conversations that flow into the night, coffee is an emotion worth celebrating every International Coffee Day. With this, we take a look at Coffee ads that stand strong till date.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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