DNA to go all-digital, bids farewell to print editions

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In a bid to go all-digital, DNA shuts Mumbai and Ahmedabad print editions after a 14-year-run, the paper announced in an editorial letter to the readers.

DNA is turning digital, the letter from the editor published in the Wednesday edition said, with gratitude for the print-readership over the past 14-years. With this, the paper shut down its Mumbai and Ahmedabad editions.

Earlier in the year, the Delhi edition had been shut. “Only the medium is changing, not us,” the letter read, adding that instead of meeting readers on the doorsteps, the newspaper will now travel with them wherever they go.

Going forth, DNA will be a web-portal and a mobile application is expected to be launched soon. The focus will be on video-based original content.

In an attempt to explain the move, the editor explains, “In this rapidly evolving market, a very thin line remains between print and digital. There’s duplicity in print and digital readership and the trend shows that our readers especially the younger audience prefer reading us on their mobile phones rather than the print.”

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