With the upcoming festive season, Nexus Malls have launched a campaign, Happyness Wali Diwali with Ayushmann Khuranna, who was recently announced to be their Happyness Ambassador.
Festivities have already begun in India and Nexus Malls is all set to make Diwali celebrations even more special this year. Propagating its ‘Happyness Wali Diwali’ campaign this year, is none other than Bollywood star Ayushmann Khurrana, the mall’s ‘Happyness Ambassador’.
— Ayushmann Khurrana (@ayushmannk) October 1, 2019
Happiness is enhanced manifold when Diwali is celebrated with your near and dear ones and to communicate the same, all nine malls under the portfolio of Nexus Malls have launched a digital Ad campaign featuring Ayushmann. Conceptualized and created by Ogilvy and What Works production house, this is the first time ever a mall company has launched an Ad campaign featuring a Bollywood actor.
The Ad campaign will be relevant for all the nine assets under the portfolio of Nexus Malls and will be promoted across print, outdoor, radio and digital mediums. The film’s story revolves around a man who is upset about being away from his family on Diwali. When noticed by Ayushmann’s character, he arranges for the man’s parents to visit him, adding happiness to his Diwali.