Outbrain expands network in Southern India with Oneindia

The reach of the combined sites gives Outbrain advertisers extensive access to audiences in South India on sites in seven languages including English.

Outbrain, a discovery and native advertising feed for the open web has announced a new long term partnership with Oneindia publishing group. The deal will include installing Outbrain across all their online sites as well as their Daily Hunt Platform. Through this integration, Oneindia will utilize Outbrain’s Engage solution to further escalate its digital strategy, drive monetisation and power customized aend personalised content journeys across its network.

We are committed to building long term, strategic relationships with our publishers, and enable them through our technology and expertise to build sustainable business models that will future-proof their businesses,” said Sandeep Balani, the head of India at Outbrain. He added, “Our vision is to enable Oneindia to create and monetize the best online experiences for their audiences while giving brands a platform to connect with their customers and create meaningful engagements through best in class storytelling.”

Outbrain’s personalised content recommendations will be seamlessly integrated across the desktop and mobile sites of Oneindia and will allow the publisher to fully leverage the Outbrain technology platform to maximise their monetisation opportunities and drive deeper engagement and audience growth.

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“Partnership with Outbrain is the right strategic decision for us at this time. Outbrain’s technology platform provides effective tools to help drive revenue for Oneindia. Outbrain has a proven track record of delivering value to publishers amidst a tumultuous media environment,” says Sudhir SundraniMonetization & Ad-Performance Director.

“We are very excited about this partnership with Oneindia. Our aim at Outbrain is to provide smart and flexible technology that drives personalized content recommendations while optimizing revenue. We look forward to building a strong partnership together,” said Anand Makhija, Director of Business Development at Outbrain.

The deal will include Oneindia’s other online properties such as Goodreturns, NativePlanet, FilmiBeat, Boldsky, GizBot, DriveSpark, MyKhel, and CareerIndia. The reach of the combined sites gives Outbrain advertisers extensive access to audiences in South India on sites in seven languages including English. The continued expansion of its publisher network across all major verticals in India further extends the content marketing opportunity for brands in this region and significantly increases marketers’ ability to strengthen their audience relationships and get their content discovered.

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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.

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