Media Samosa Round-Up: October 7 to October 11

Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

With the beginning of the festive season, Diwali-themed TVCs have started to appear on screens across the country. This week, Tanishq released one to celebrate Riwaazon wali Diwali and its Virasat collection. On the brand ambassador front, Siddhant Chaturvedi, popularly known as MC Sher became the face of Pond’s Men. Unfortunately, the 14-year-old run of DNA’s print editions came to a close this week.

In the Media Samosa universe, Sudarsan Rao shared views and tips on brand advocacy as Ankur Kalra expanded our horizons of experiential marketing. Fakt Marathi’s content overhaul was explored with the help of Shyam Malekar.

Campaign Spots

Tanishq celebrates Riwaazon wali Diwali with Virasat collection TVC
Tanishq launches new TVC to promote Virasat collection with a focus on familial love, traditions, culture and rituals that are popularly associated with Diwali.

Flying Machine, Dentsu India stretch the limit with new campaign for F-LITE denim
Dentsu India, the brand solutions agency from Dentsu Aegis Network, has launched a new campaign to introduce Flying Machine’s new product, the F-Lite denim.

Nexus Malls launches Happyness Wali Diwali with Ayushmann Khurrana
With the upcoming festive season, Nexus Malls have launched a campaign, Happyness Wali Diwali with Ayushmann Khuranna, who was recently announced to be their Happyness Ambassador.

Dulux unveils new TV campaign with Boman Irani
The new TVC features Boman Irani with an aim to establish the brand’s credentials for the next generation paint variants being launched.

Brand Ambassadors

Pond’s Men announces Siddhant Chaturvedi as brand ambassador
Siddhant Chaturvedi, of the Gully Boy fame, to be the face of Pond’s Men as the brand rolls out communication under the max of #SceneChangeKar.

Industry Updates

Zee5 to be available on Panasonic Android Smart TVs
The collaboration will enable the ZEE5 app to be featured in the recommended Apps section of Panasonic Android Smart TVs, ensuring easy access to the viewers.

Outbrain expands network in Southern India with Oneindia
The reach of the combined sites gives Outbrain advertisers extensive access to audiences in South India on sites in seven languages including English.

Google India launches AdSense in Marathi
To provide support to AdSense in Marathi is a step to building accessibility in Indian languages. Other languages include Hindi, Bengali, Tamil and Telugu.

Star Movies assembles special lineup for October
The festivities are about to begin this October with Star Movies stirring things up more than a notch with an adrenaline-pumping line up of classics and blockbusters the entire month.

Mediacom India & WATConsult win big at Emvies 2019
Mediacom India & WATConsult win Grand Emvie of the year, Mindshare India becomes Media Agency of the year and Hindustan Unilever stands as the Media Client of the year at Emvies 2019.

DNA to go all-digital, bids farewell to print editions
In a bid to go all-digital, DNA shuts Mumbai and Ahmedabad print editions after a 14-year-run, the paper announced in an editorial letter to the readers.

Feature Articles

Are Indian brands open to try brand advocacy yet?
Sudarsan Rao, Co-Founder, and CEO, Socxo explains how brand or employee advocacy is still at an ‘Eh! What’s that’ stage in India and explores why.

Closer look at Fakt Marathi content overhaul with Shyam Malekar
Building a positive perception is a challenge for a three-year-old channel and Fakt Marathi is doing its best to woo audiences with quality content.

Can experiential marketing be your genie this festive season?
In the age of people skipping ads, flipping channels, scrolling down, tapping next and turning pages, experiential marketing is every marketer’s remedy, says Ankur Kalra, Founder & CEO, Vibgyor Brand Services.

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Media Samosa
Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.

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