The recently launched Fukrey Boyzzz is based on the Bollywood franchise Fukrey and Fukrey Returns, attracting significant traction from leading advertisers.
Fukrey Boyzzz, a rib-tickling production from Discovery Kids in association with Excel Entertainment captures the innocent and harmless mischief of kids. The show premiered on October 12 on Discovery Kids.
“We knew we had a winner at hand, the moment we saw the first glimpse of the show,” said Vikram Tanna, Head of Advertising Sales — South Asia, Discovery.
Leading advertisers such as Britannia Cakes and Complan have come on board as ‘Co-Powered by’ sponsors while Parle Magix, Dettol, Godrej Appliances, Mamy Poko and Crax have come on board as Associate Sponsors.
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Fukrey Boyzzz is Discovery Kids’ second IP based on Bollywood. Earlier, the channel revolutionized the Indian animation industry with ‘Little Singham’ — an animation series inspired by India’s most successful Supercop brand ‘Singham’.
“This strong vindication from the advertising community is a testimony to the strength of Discovery Kids channel as well as our orientation to deliver value to our clients,” said Vikram, adding that though they have more interest coming in, they don’t have any inventory left to sell.