Sony India launches festive season offer, reduces monthly rates to Rs 12

Sony India launches #AbIndiaAurBhiHappy festive season offer for Sony Entertainment Television (SET), Sony SAB and Sony MAX. These channels would now be available for Rs 12 per month.

This festive season, Sony Pictures Networks India (SPN) brings cheer to the Hindi entertainment loving Indian viewers through its ‘Ab India aur bhi Happy’ offer. Bringing joy to every household, Sony India has announced a special offer, allowing consumers to avail of festive à-la-carte pricing of Rs. 12 per month on its premier entertainment channels, SET, Sony SAB and Sony MAX.

N.P. Singh, Managing Director & CEO, Sony Pictures Networks India (SPN) said, “We are grateful to the viewers that our premier entertainment channels are leaders in their respective genres. It is our constant endeavour to provide quality entertainment at a great value. This festive offer includes our highly rated marquee prime time content. Our intent through this initiative is to contribute towards and complement the festive spirit.”

In the wake of TRAI’s revised guidelines on TV channel tariffs Sony Pictures Networks had launched a comprehensive consumer education campaign, #RishtaPakkaSamjho with Amitabh Bachchan to empower consumers to make an informed choice of the various pricing options, either on an à-la-carte basis or a combination/bouquet. This campaign successfully addressed the viewer’s concerns and dilemmas on channel subscriptions costs and maximum retail packs.

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