As part of the association, Vaani will feature in the brand’s print and digital communication campaigns. With this move, Streax Professional hopes to strengthen its appeal amongst millennials and the aspirational young patrons.
Streax Professional, the premium hair colour range specially crafted for salon professionals and technicians announced actress Vaani Kapoor as the new face of its brand at an event held in Mumbai, where the actress walked the ramp, launching the brand’s latest collection, Retro Funky.
On the occasion, Vaani unveiled Streax Professional’s latest collection Retro Funky and walked the ramp in a Magical Mermaid look with her tresses in a vibrant shade of amethyst, which stands for intense beauty and feminine charm. The look was a surreal vision of beauty, engulfed in a magical spell of enchantment.
Announcing the association with Vaani, Rochelle Chhabra, Professional Division Head, Hygienic Research Institute said, “We are delighted to have Vaani join the Streax Professional family. Vaani is a talented, vivacious and stunning youth icon, who has inspired India with her exceptional fashion sense and brave style moves. As a style icon who personifies the sentiment ‘Go Bold’, Vaani Kapoor was a natural choice for the brand.”
Speaking at the event, Vaani Kapoor said, “Streax Professional is such an iconic and path-breaking brand, and they have always championed the cause of self-expression. I am proud to be a part of this family now and look forward to our creative collaboration. It’s going to be great as I love experimenting with my hair with colour and styling!”
Talking about the new collection, Chhabra said, “At Streax Professional, we have always tried to push the boundaries of hair colour and use it in different ways as a form of self-expression. With Retro Funky, our aim is to help the youth and the fashionistas exercise their independent spirit with hair colour choice and become the trendsetters of today.”
Retro Funky collection will be available at salons nationwide from October 2019.