In association with Indian Railway Catering & Tourism Corporation (IRCTC), the Western Railway ran a special eight-coach Promotion on Wheels for Housefull 4 between Mumbai and Delhi.
With the entire star cast of the upcoming moving Housefull 4 onboard, the Western Railway ran a special Promotion on Wheels on October 16. The idea behind the initiative is to make the railways instrumental in promoting and publicising art, culture, cinema, television and sports. The 8-coach rake that ran between Mumbai and Delhi was vinyl wrapped with the creative artwork of the movie Housefull 4.
For promotion & publicity campaigns, WR & IRCTC runs the first-ever #PromotionOnWheels an 8-coach train to promote #Housefull4. Cast & media will travel by this special train which will leave Mumbai Central for New Delhi today. pic.twitter.com/J1NOqwHcRv
— Western Railway (@WesternRly) October 16, 2019
The star cast of the movie Housefull 4, including Akshay Kumar, Riteish Deshmukh, Bobby Deol, Kriti Sanon, Pooja Hegde, Kriti Kharbanda and Chunky Panday boarded the train from Borivali station, along with media persons, for a journey will New Delhi. They shared their experience stories via social media handles. The train had scheduled halts at Surat and Kota, where the stars were greeted with adequate publicity by movie fans.
“We have been approached many major production houses with upcoming movies to use FTR (Full Tariff Rates) trains to facilitate pan-India publicity and promotions of films across India,” said Ravinder Bhakar, Chief Public Relations Officer, Western Railway. These production houses will have the liberty to come up with travel routes and creative journey ideas, he added.
The nodal agency to handle these trains would be Indian Railway Catering & Tourism Corporation (IRCTC). It will undertake attractive and thematic vinyl wrapping of these promotional trains and ensure a high rate of publicity.