ITC Sunfeast takes AR route for Wonderz Milk digital campaign

Using an AR filter on the Facebook interface, ITC Sunfeast has launched a game called The Gobbler for their product offering, Wonderz Milk.

In a fast and dynamic competitive environment brands are finding innovative and interactive ways to reach out to consumers. Using the concept of Augmented Reality, ITC Limited’s Sunfeast Wonderz Milk has launched a game called the ‘The Gobbler’ with the Facebook interface. The game brings out the brand’s ingredient story and promise of taste adventure in a creative and engaging manner. The brand collaborated with Danish Sait, Radio Jockey, Actor and TV Host to create a funny video on how to play the game and what to do to win exciting prizes.

The campaign has received an overwhelming response with close to 2 MN engagements on Facebook and Instagram. The game is innovative, exhilarating and engaging to play. Users have to open their mouth and catch as many pieces of mango and milk using their front camera to fill the Sunfeast Wonderz Milk bottle visible on their screens.

To participate in the contest, users need to achieve a perfect score and share a screenshot of their score as a Facebook comment or a direct message on the brand’s Instagram page along with an answer to a simple question.



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