Media Samosa Round-Up: October 14 to October 18

Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

This week, a number of brands released special TVCs to celebrate the ongoing festive season as well as brand ambassadors were announced. While Max Fashion kicked off its Diwali campaign with two films, Blue Star released one with 11 Virat Kohlis!

Ranveer Singh became the brand ambassador of Manyavar and on the other, Vaani Kapoor is now the face of Streax Professional and Ayushmann Khurrana will be endorsing Titan’s Eyewear. Interestingly, Western Railway ran a promotional train for Housefull 4.

Media Samosa explored the Snapdeal Diwali campaign that showcases the diversity and depth of products available on its platform. Touted as the multi-pronged strategy to increase virtual footfall with special focus, the company’s marketing mix this festive sale season turned out to be about attracting customers from Tier II and Tier III cities.

Feature Articles

Snapdeal Diwali campaign

Feature: Going #BehindTheScenes with Snapdeal’s Diwali campaign – Snap The Deal

Snapdeal Diwali campaign aims to rule the online shopping with non-branded products; the brand launched multiple short films across digital and TV Channels to spread the festive cheer. Read here.

Case Study: A look at Mahindra Racing’s YouTube strategy

Mahindra’s Racing Youtube channel witnessed growth in its organic views and engagement metrics through Vidooly’s stages of data analytics and constant optimization techniques for the brand’s ‘Formula E goes Bollywood’ campaign with Jerome D’Ambrosio. Read here.

Campaign Spots

Max Fashion kicks off Max Diwali Khushiyon Wali campaign with two TVCs

The Max Diwali Khushiyon Wali campaign consists of two new brand films that celebrate the essence of relationships, against the backdrop of festivities. Read here.

UltraTech Cement’s campaign emphasizes on the importance of own home this Diwali

UltraTech Cement Diwali campaign shows an emotional moment between a young couple who want to do up their house for Diwali, but realize that there are limitations when staying in a rented place. Read here.

Mahindra Susten promotes greater sustainability with #CutTheCrap campaign

Mahindra Susten Private Limited initiated a unique campaign #CutTheCrap to reinforce the importance of reusing and recycling for a sustainable future. Read here.

Grafdoer launches new TVC with Karishma Sharma

Aimed to reach consumers across full length and breadth in the Indian subcontinent, the TVC features the premium range introduced by Grafdoer products. Read here.

TVS Credit launches second edition of #MagicalDiwali this festive season

The brand is back with its second edition of the Magical Diwali, giving out three smartphones every day as a part of the contest. Read here.

Ahead of festive season, Blue Star releases TVC with Virat Kohli

A new TVC by Blue Star highlights a world where multiple Virats coexist and how the brand’s AC manages to cool them at ease. Read here.

ITC Sunfeast takes AR route for Wonderz Milk digital campaign

Using an AR filter on the Facebook interface, ITC Sunfeast has launched a game called The Gobbler for their product offering, Wonderz Milk. Read here.

LF celebrates World Food Day to #FeedItForward

The organization ties up with Robin Hood Army to raise awareness on #zerohunger with the initiative. Read here.

Brand Ambassadors

Manyavar announces Ranveer Singh as brand ambassador

As the nation inches closer to one of the biggest festive season of the year, Manyavar announces Bollywood superstar Ranveer Singh as their brand ambassador. Read here.

Ayushmann Khurrana to endorse Titan’s Eyewear as brand ambassador

Ayushmann Khurrana will be endorsing all the three categories Frames, Sunglasses and lenses and feature in upcoming multi-media campaigns for Titan frames and sunglasses. Read here.

Vaani Kapoor walks the ramp as Streax Professional’s brand ambassador

As part of the association, Vaani will feature in the brand’s print and digital communication campaigns. With this move, Streax Professional hopes to strengthen its appeal amongst millennials and the aspirational young patrons. Read here.

Industry Updates

Havas Creative India bags the Integrated Communication Mandate for Infinity, Harman Kardon

Infinity from Harman Kardon will be handled by Havas Creative India for its integrated communication mandate. Read here.

Qube Communication bags PR & Marketing Mandate for Dubai Based QSR Chain Doner & Gyros

As the PR & Marketing adviser for Doner & Gyros in India, Qube Communication will strategise, plan and execute the PR strategies and launch events for them. Read here.

dentsu X India recognized in Adweek Top 100 Fastest Growing Agencies globally

dentsu X India, the integrated media specialist, has been recognized in the Top 100 Fastest Growing Agencies’ global rankings by the international advertising publication, Adweek. Read here.

Industry Movements

Tarak Bhattacharya to be Executive Director at Mad Over Donuts

Tarak Bhattacharya, who has been the COO at Mad Over Donuts, was recently promoted to the position of an Executive Director. Read here.

VICE Media Group appoints Rohit Tugnait as Commercial Director, VICE India

VICE Media Group has announced the appointment of senior media executive Rohit Tugnait as Commercial Director for its India territory. Read here.

Shanai Ghosh appointed as CEO & Executive Director of Edelweiss General Insurance

Shanai Ghosh gets promoted as the CEO and the Executive Director of Edelweiss General Insurance. Earlier, she was the Chief – Marketing, Commercial & Strategy at the organization. Read here.

Television

Star India slashes prices for a-la-carte channels ahead of Diwali

Under ‘Tyohar ka Upahar’, Star India slashes prices for 16 a-la-carte channels including Star Plus, Maa TV, Star Jalsha, Vijay, Asianet and Hungama TV. Read here.

Saas Bahu Aur Saazish completes 15 successful years on ABP News

Marking the completion of 15 years, ABP has initiated a campaign on Twitter with hashtag #SBS15 and #EntertainmentJahaTakSBSWahaTak to connect with and thank the viewers of Saas Bahu Aur Saazish. Read here.

Sony India launches festive season offer, reduces monthly rates to Rs 12

Sony India launches #AbIndiaAurBhiHappy festive season offer for Sony Entertainment Television (SET), Sony SAB and Sony MAX. These channels would now be available for Rs 12 per month. Read here.

Fukrey Boyzzz ad inventory sold out before premier on Discover Kids

The recently launched Fukrey Boyzzz is based on the Bollywood franchise Fukrey and Fukrey Returns, attracting significant traction from leading advertisers. Read here.

Zee TV, Essence and Flipkart join forces to make TV viewing truly interactive

Zee TV collaborated with Flipkart and media agency Essense in an attempt to make TV viewing truly interactive during Flipkart’s annual sale – Big Billion Days. Read here.

ABP Majha

ABP Majha conducts ‘Majha Vision’ in Mumbai

The discussion focused on the upcoming #MaharashtraAssemblyPolls. Read here.

Viacom18 launches ‘Har Din Diwali’ campaign with exclusive pricing for COLORS and COLORS Kannada

Spreading the cheer this festive season, Viacom18 announces a-la-carte price for its flagship Hindi GEC COLORS and Kannada GEC COLORS Kannada at Rs 12/month each. Read here.

Data

57% companies trying digital transformation don’t have risk strategy: KPMG Report

A KPMG India report titled Imagine a new connected world: Intelligent, Immersive, Inventive was launched at the India Mobile Congress 2019. Read here.

Print

Femina marks 60 years this October, charts path for #TheNext60

While celebrating the glory and legacy of the brand, Femina also charts a path for its next 60 years through a heart-warming campaign — #TheNext60. Read here.

OOH

Western Railway flags off Promotion on Wheels with Housefull 4

In association with Indian Railway Catering & Tourism Corporation (IRCTC), the Western Railway ran a special eight-coach Promotion on Wheels for Housefull 4 between Mumbai and Delhi. Read here.

MTV India installs ‘Trash Asura’ to call for change on Dussehra

MTV India, in collaboration with Dentsu Webchutney, installs ‘Trash Asura’ in Bandra, Mumbai to take on the issue of plastics and online-trolling on the occasion of Dussehra. Read here.

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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.

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