Himalaya releases romance-riddled TVC to promote fruit facewash

Conceived by 82.5 Communications, Bengaluru, the TVC portrays the story of a young woman who uses Himalaya fruit facewash to keep her face oil-free through the day.

Through their latest campaign ‘Har Subah Fresh Start, Har Din Oil-Clear’ Himalaya provides a solution for oily skin, a problem faced by many young women. The range of Hi

The range of Himalaya Fresh Start Oil Clear Facewash has been present in the market for a year now. There are four different variants — Strawberry, Lemon, Peach and Blueberry. Each variety packs the goodness of the respective fruit and natural beads, a combination that’s effective at removing excess oil from the face. The campaign signoff, ‘Har Subah Fresh Start, Har Din Oil-Clear’ cues in the morning usage as well as the product benefit.

Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications, points out, “This is the first time that Himalaya has broken away from a problem-solution approach. I believe this is a charming piece of work that will cut ice with the desired audience.”

Naveen Raman, Sr. Vice President & Branch Head, Bengaluru, 82.5 Communications, delved into the strategy behind the campaign, saying, “Oil clearing is the second largest reason to use a facewash in India. Looking at the huge opportunity of growing the market, Himalaya’s Fresh Start range talks to today’s youth. The young Indian girl is so confident today that no hurdle is big enough to stop her from leading her life the way she wants. Ditto when it comes to oil on her face. She knows it’s not an insurmountable problem. We at 82.5 Communications played on this insight and dialled up the confidence quotient.”

C Ravikumar, Senior Creative Director, Bengaluru, 82.5 Communications, spoke about the creative approach saying, “In this film, we have captured a typical day in the life of this girl and how it all turns out to be delightful. Even more so because she does not have to worry about her oily skin, thanks to Himalaya Fresh Start Oil Clear Facewash. It’s a great way of highlighting the product benefit. And then there is the romance. Who doesn’t like some innocent romance?”

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Rahul Panchal, General Manager, Marketing – Consumer Product Division of The Himalaya Drug Company, mentions, “Consumers today love our range of neem-based products for resolving their pimple problems. We want to give them more reasons to love us. Our new campaign very well builds on the thought of ‘Har Subah Fresh start, Har Din Oil-Clear’.  With the new campaign we plan to resolve one more consumer problem of oily skin, we take a step forward to spread wellness in every home and happiness in every heart.”

The new ad campaign will be led by the television commercial, followed by an extensive retail presence, to get the desired impact.

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