Coca Cola’s new campaign aims illuminate every relation this Diwali

Coca Cola launched Diwali Campaign 2019

Coca Cola launched Diwali Campaign 2019, ‘#HarRishtaRaushan’ to show relationships in a new light ft. Ranbir Kapoor & Paresh Rawal.

The CocaCola Diwali campaign #HarRishtaRaushan featuring Ranbir Kapoor & Paresh Rawal depicts a melancholic scenario in Diwali which takes a humorous turn.

The campaign extends the storyline of a tenant (played by Ranbir Kapoor) and a landlord (played by Paresh Rawal). The actors were roped in after their movie Sanju and their chemistry particularly was highly admired.

The pair was introduced with the campaign ‘#SayItWithCoke‘ and then the storyline was weaved around ICC Cricket World Cup with the campaigns ‘Fly to London for the ICC World Cup Final with Coca-Cola‘ and ‘Stock up for the ICC Cricket World Cup with Coca-Cola!’

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The #HarRishtaRaushan campaign was first introduced with a static teaser asking viewers to comment a guess of what’s on Ranbir’s mind this Diwali. The campaign has also been amplified on social media platforms.

On Instagram, by the looks of it, the campaign appears to have been circulated on Ranbir Kapoor fan pages as a part of an inlfuencer outreach initiative.

Let us know what you think about the new Coca Cola Diwali Campaign in the comments below.

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Paawan Sunam
A wordsmith by profession who likes art, Beatles, Coffee, DiCaprio and Eminem brings a fresh perspective contrary to existing perceptions and believes in questioning everything, also has a belief that there should be a bigger place in the world for words and not war. He prefers the phenomena of the physical world of plants and animals(especially dogs) over possessions. Reckons moving to the rhythm and moving on.

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