The Bollywood star will be a part of the brand’s new integrated ad campaign that will go on air soon.
Balaji Wafers has announced leading Bollywood star Ayushmann Khurrana as its brand ambassador for wafers, nachos, and extruded snacks today. As part of the association, the actor will be a part of the brand’s upcoming campaign and will be seen featuring in a series of films that will be released soon.
The brand believes in exceeding the expectations of the consumers. That’s why they have distinctly positioned their wafers in the marketplace as ‘Kam Hawa, Wafers Zyaada and flavors Wah-Wah’.
Commenting on the association, Shyam Virani, Director, Balaji Wafers, said, “We are delighted to have Ayushmann Khurrana as our brand ambassador. Apart from being a great actor, he has an immense appeal with the Indian audiences, especially the youth pan India. What makes him unique is that he is both aspirational and down-to-earth and can easily connect with everyone. He’s both style and substance – which is why we believe he makes a perfect fit for the brand.”
Talking about his association, Ayushmann Khurrana said, “I’m delighted to associate with Balaji Wafers. The company stands for quality and its delicious variety in flavors that make this product extremely unique for consumers. It was fun working on a thoroughly creative and hilarious campaign that will stand out for its quirkiness.”