TikTok uses Augmented Reality to recreate user-experience offline

TikTok Diwali AR Celebrations

The initiative is a part of TikTok’s ongoing festive campaign #TikTokDiwali.

TikTok has created an innovative offline opportunity for its users to add extra happiness this festive season. It has set up an Augmented Reality (AR) driven experience zone at Ambience Mall, Vasant Kunj in New Delhi where the users can create short-form creative Diwali greetings using an interactive screen set up in the mall and share it with their family and friends.

Today is the last day for the users to experience the interactive experience at the mall. This is a part of TikTok’s ongoing festive Diwali campaign #TikTokDiwali.

Also read: Sony Pictures Networks extends support to ‘Blind of Maharashtra’

Once the user enters the experience booth, they are given ten seconds to create a GIF on a pre-recorded audio, along with the specially designed filters for Diwali. The screen offers multiple festive related filters and traditional clothing options, in order to make a Diwali greeting. Once the GIF is ready, it will be sent to the user for sharing it with their TikTok community and friends across platforms. The experience zone is for users to explore the traditional outfit change options, marking this activation as an exclusive venue using the technology.

The platform also announced its collaboration with GoIbibo under the campaign, #TikTokDiwali. As part of the celebrations, users with the most creative greetings will win rewards ranging from goCash+ to domestic and international travel packages provided by GoIbibo.



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