Media Samosa Round-Up: October 21 to November 1

Media Samosa Weekly Round Up

Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

The last two weeks saw the release of various Diwali themed campaigns. The festive fervour could also be seen in product packaging. While Nivea launches a range of hand creams, Himalaya brought out a new romance-riddled TVC to promote its range of fruit facewashes. Ayushmann Khurrana became the face of two brands — Balaji Wafers and The Man Company.

Campaign Spots

Easyday Club’s Diwali campaign attempts to capture the essence of ‘Pados Ki Dukaan’

This Diwali, Easy Day Club strives to capture the essence of ‘Pados Ki Dukaan’ with a newly married woman at the epicenter in its new TVC. Read here.

Whirlpool embraces ‘Every day, Care’ with new campaign

Staying true to the brand ethos, Whirlpool India celebrates and explores various facets of ‘Every Day, Care’ in its new commercial. Read here.

Lay's Smile Deke Dekho

Lay’s recent TVC pushes Smile Deke Dekho initiative further

Lay’s has launched a series of TVCs for the all-new ‘Smile Deke Dekho’ campaign featuring Bollywood actors Ranbir Kapoor and Alia Bhatt. Read here.

Nivea launches Hand Cream with new festive campaign

Highlights the essential need for skincare especially during the festive season. Read here.

Himalaya releases romance-riddled TVC to promote fruit facewash

Conceived by 82.5 Communications, Bengaluru, the TVC portrays the story of a young woman who uses Himalaya fruit facewash to keep her face oil-free through the day. Read here.

Ferrero Rocher urges consumers to #GiftAGoldenDiwali with holistic campaign

With the festive season kicking in, Ferrero Rocher brings the ‘golden experience’ for its consumers this Diwali with the #GiftAGoldenDiwali campaign. Read here.

Coca Cola launched Diwali Campaign 2019

Coca Cola’s new campaign aims illuminate every relation this Diwali

Coca Cola launched Diwali Campaign 2019, ‘#HarRishtaRaushan’ to show relationships in a new light ft. Ranbir Kapoor & Paresh Rawal. Read here.

7UP’s recent TVC urges consumers to Think Fresh

Brand’s new campaign shows how life’s unexpected googlies can be dealt with by thinking fresh. Read here.

TikTok uses Augmented Reality to recreate user-experience offline

The initiative is a part of TikTok’s ongoing festive campaign #TikTokDiwali. Read here.

Aishwarya Rai Bachchan

20 Aishwarya Rai TVCs to refresh your memory on her birthday

As the former Miss World turns 46, we take a look at the best Aishwarya Rai TVCs through the years, down memory lane from Doordarshan ads to Cadbury. Read here. Read here.

Brand Ambassadors

Balaji Wafers ropes in Ayushmann Khurrana as brand ambassador

The Bollywood star will be a part of the brand’s new integrated ad campaign that will go on air soon. Read here.

Sara Ali Khan unveils AW2019 handbag collection for Ceriz

Ceriz, the fashion accessories brand of Future Lifestyle Fashions presents the autumn-winter campaign featuring the fashionable brand ambassador — Sara Ali Khan. Read here.

Ayushmann Khurrana invests in The Man Company, to be brand ambassador

With the National Award Winning Actor, The Man Company is going to encourage modern Indian men to ‘Bring Out The #GentlemanInYou’. Read here.

Industry Updates

MX Player raises $110 million from Tencent and Times Internet

The deal marks Tencent’s second investment into a Times Internet asset, after it invested in Gaana, the music streaming platform, in 2018. Read here.

Industry mourns the loss of veteran adman Conrad Saldanha

Known for kick-starting the careers of many in the world of advertising, Conrad Saldanha was best known for his years with Rediffusion. Read here.

m/SIX bags media mandate for Emami

The account was won following a multi-agency pitch and will be handled by the agency’s Mumbai & Kolkata offices. Read here.

Industry Movements

Partho Dasgupta, CEO, BARC India, decides to move on, Sunil Lulla steps in

One of the largest Television Audience measurement company BARC today announced a change in leadership with Partho Dasgupta moving on. Read here.

Nakul Chopra elected as the Chairman for Goafest 2020

Celebrating the milestones of the Indian media and advertising industry, Goafest 2020 is back with its 16th edition helmed by the veteran, Nakul Chopra. Read here.


Asian Paints & Sony Sab TV launch ‘Khushiyon Bhara Hafta’ this weekend

The campaign and contest running simultaneously comes with a slew of attractive prizes and promotes “Khushiya” campaign amidst the audience. Read here.

20th IIFA Awards held in Mumbai, simulcasted on Facebook

To share the details of the entertainment fare on the Nexa IIFA Awards, actors Sara Ali Khan and Rakul Preet Singh addressed the media in New Delhi along with the key partners and producers of the Awards ceremony. Read here.

Nickelodeon channels gear up for festive season with activities

With Motu Patlu, Rudra and Shiva, Golmaal Jr, Pakdam Pakdai and Ninja Hattori and new movies and seasons, the months ahead will see Nickelodeon keep young viewers entertained. Read here.

ABP News restructures its Editorial Team

This initiative is in line to drive International Standards in the Newsroom. Read here.

Sony Pictures Networks extends support to ‘Blind of Maharashtra’

In partnership with the Cricket Association for the Blind of Maharashtra (CABM), Sony Pictures Networks extends its support and encouragement towards India’s differently-abled and high-spirited sportsmen for the state level cricket tournament in Mumbai. Read here.


Interbrand launches Best Global Brands 2019 report

The 20th edition of Interbrand’s annual brand valuation report features a series of individual sector reports that delve deeper into the travel, retail & luxury, technology, media, automotive, and financial services industries. Read here.


Streax appoints dCell as design and packaging partner

The design and branding division of Lowe Lintas Group, dCell, was appointed by Streax to revitalize the packaging for its range of cream hair colour products. Read here.

Del Monte offers seven festive gift packs this Diwali

The new gift packs by Del Monte include five packs of assorted juice options and two with dried fruits and nut varieties. Read here.

dCell adds festive sparkle to Britannia Shubh Kamnayein gifting range

Britannia and its design agency, dCell launch the new package design for ‘Britannia Shubh Kamnayein’, the specially curated gifting range in tandem to the brand’s core value of ‘Exciting Goodness’. Read here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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